Built: a custom content marketing strategy for a custom home builder.
The world is an exciting place for the new college student. Full of self-discovery, new ideas and relationships. The YOUnion brand was created in order to be the conduit for students as they embarked on their collegiate journey. The brand identity was appealed to every consumer touchpoint including interior design, property signage, corporate and property websites, email, social, video content, staff training, collateral and merchandise.
