Revolutionizing Yokohama’s market reach, the Nitro Circus collaboration resulted in a record-breaking Ram Power Wagon giveaway, propelling their new off-road tire line to unparalleled success, with skyrocketing social engagement and millions in revenue.
Our goal with Yokohama was to broaden the audience from a very niche JDM performance audience to reach off-road enthusiasts.
We knew that while Yokohama may have some of the best offroad, muddin, and crawling tires out there, it’s a hard sale to get die hard, truck-loving 4×4 addicts to change their mind on tires. So of course, we teamed up with Nitro Circus!
We facilitated co-marketing a customized, kitted-out Ram Power Wagon giveaway! So from content creation, influencer marketing and social and email promotion we amped up the giveaway beyond anyone’s expectations. The results—Yokohama Tire sold out of their new offroad tire product line in a matter of months with pre-sales generating million of dollars in sales, and the campaign pushed the Yokohama Tire social channels to the fastest growing and most engaged-with in the industry, publishing 4 of the 5 most engaging industry posts for the year with a fraction of the budget of their competitors.
